We care about our community 

We believe mental health is not just a personal journey—it’s a collective one. We care deeply about integrating mental health into local communities, creating spaces where everyone feels supported and empowered. That’s why we’re creating spaces across the country where people can come together, talk openly about mental health, and support one another without shame. Through community gatherings, workplace events, and shared experiences, we’re working to reduce isolation, normalize the conversation, and make mental wellness something we do together. At guts., community isn’t just who we serve—it’s what we’re building. We’re here to connect, collaborate, and co-create with you, bringing mental health skills and resources where they’re needed most.

We are radically genuine

We always strive to be open, honest, and fully human—embracing our imperfections, sharing our struggles, and meeting others with empathy and authenticity. It’s about connecting on a deeper level by being transparent and truthful, whether we’re teaching a new mental health skill, sharing our journey, or listening to feedback from our community. In our business practices, we address the elephants in the room, give compassionately candid feedback, and show up as our full selves. 

We do what works

We are dedicated to offering tools and strategies that are clinically sound and science-informed. This means everything we teach is rooted in solid psychological research and evidence-based practices (largely, Dialectical Behavior Therapy, Acceptance and Commitment Therapy, and Cognitive Behavioral Therapy). We believe that mental health is too important to leave to guesswork or trends, so we draw from established therapies and cutting-edge science to bring you practical, effective skills that truly make a difference. We’re here to give you what works, not what’s trendy. It’s mental health with integrity. 

We are reliable

We know that trust is built on reliability. That’s why we’re committed to being a company you can count on. Dependability is at the core of what we do—we show up when we say we will, deliver high-quality content on time, and always follow through on our promises. We value efficiency because your time is precious. When you engage with guts., you can expect us to be there, consistently, with dedication and respect.

We are inclusive

We believe that mental health should be accessible to everyone, and we are deeply committed to inclusivity and social justice. We recognize that mental health challenges do not occur in a vacuum—they’re shaped by the social, cultural, and systemic factors around us. We actively seek to create a welcoming space where all voices are heard and valued. We are dedicated to ongoing learning, reflection, and growth to ensure our content, approach, and community are as inclusive as possible. This means listening to feedback, educating ourselves on diverse perspectives, and continuously evolving to better serve our community.

We have energy

We believe that learning about mental health doesn’t have to feel heavy or clinical—it can be lively, engaging, and even fun! High energy is at the heart of what we do. We bring enthusiasm, passion, and a genuine love for what we do into every conversation, workshop, and piece of content we create. We balance professionalism with a playful spirit, inviting you to join in, interact, and feel the vibrant energy that drives us. Our goal is to create a space that’s not just informative but also inspiring—a place where you feel uplifted, motivated, and ready to apply what you learn. 

We make beautiful content for all

We aim to break down barriers by creating beautiful, intentional, and inclusive designs that elevate the experience for all, especially marginalized groups that are often overlooked. We challenge the notion that high-quality design is a luxury reserved for the privileged, and we believe that beautifully designed content is a powerful tool. With thoughtful aesthetics and meaningful presentation, we transform how mental health is perceived and received.